Maximize Your Sale Price with Superior Marketing

Fluent and Connected with the Chinese Buyers

In today’s selling environment, half the potential buyers for your home (or more!) could be from China. And many of the agents who might write you an offer speak Mandarin or Cantonese better than English. Gloria was born in Beijing and grew up in Hong Kong, and John has lived in Hong Kong for 3 years and Asia for 7. Knowing the language, culture, and expectations of this important buying audience helps your listing get the best possible offer. And once that offer appears, we can negotiate knowledgably and expertly, taking cultural differences into account.

Trusted Access to Chinese Ultra-High Net Worth Individuals

WeChat and WhatsApp are the dominant messaging apps in mainland China and Hong Kong respectively. Through our well-regarded service to clients from East Asia, our messages about your property can reach the most highly qualified buyers, appropriately messaged in Mandarin and Cantonese to individuals who would be interested.

Sotheby’s International Realty

The addressable audience for even modest Silicon Valley houses is small; perhaps just millions of people worldwide. Sotheby’s International Realty was built to address this high net worth audience globally. The tools, the distribution and syndication, and the media buying power is simply unrivalled.

Sotheby’s International Realty has over 34 million annual unique visitors; the nearest competitor is at 13. The Sotheby’s International Realty YouTube channel has 90 million views; the nearest competition is at 17. We can simply expose your property better, and more globally, than anyone else.

Our unparalleled global marketing relationships drive traffic to your listing:

Highest Quality Assets

Showing your house at its best increases the quality of the offers you will get. That’s why we use the region’s best artists to create the highest quality marketing possible.

Videos create an emotional attachment. They also showcase all the prep work and staging that looks effortless and inevitable now. Just the way we want it!

Your buyer’s first visit is very probably online. We ensure it’s a good first meeting.

Custom Media Plans That Drive Awareness

Once beautiful assets are made, they must be distributed. Here are some of the marketing executions on a recent listing:

Global Syndication

Syndication to Zillow, Redfin, etc.

Office Poster

Signage

Property Book

Neighbor Parties

Neighbor Party Invitation

Party Handout

Broker Tours &Open Houses

GGSIR Extraordinary Property of the Day

PR: San Francisco Business Times

PR: Newsweek

PR: Silicon Valley Business Journal

PR: Nob Hill Gazette

PR: Patch

PR: Mansion Global

Video: Sotheby’s International Realty Brand Essence

Video: Sotheby’s International Realty Property Journey

Video: Sotheby’s International Realty YouTube Channel

Direct Mail: 3 Email Blasts to Agents

Postcards to likely buyers

Print: Brokerage Print Ads

Neighborhood Sponsorship, Punch

Neighborhood Sponsorship, Gentry

Print: Luxury Report

Print: Brokerage Ads

Print: Palo Alto Weekly

Print: Punch Magazine, Gazette Magazine, Robb Report Magazine; 10+ Monthly Insertions

Online Ads: Instagram

Online Ads: LinkedIn

Online Ads: Facebook

Global Recognition

We are delighted that Sotheby’s International Realty (26,000+ agents, 1,075 offices in 81 countries, $167 billion in 2022 Global Sales) chose us for two prestigious videos: the “Property Journey” and also to be part of the “Brand Essence” video. We cannot promise this kind of exposure for every property, but being chosen is a reflection of the quality and care we put into prep, staging, and videography for every listing.